The future of advertising

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A study of interactive billboards, focusing on the interactive poster in public space.

For this project we researched the future of advertisement in public space, billboards in specific. Technological innovations changed the way we communicate. Therefore the role of the consumer towards advertisement switched from “viewer” to “user”.

As commercials are becoming more personalized, posters and billboards will need to be more interactive. Print is simply lagging behind. Combining motion design with interactive elements we create a stronger user experience. 



Our interactive marketing concept, displayed on outdoor media screens and shopping windows. The installation captures the people’s body language and responds to it. This concept can be used to increase awareness and to focus the experience for the user.